The private jets have arrived, the luxury suites are full and the celebrities are out for the Super Bowl.
And it's not just that celebrity.
Yes, Taylor Swift is at Allegiant Stadium in Las Vegas for the big game between the Kansas City Chiefs and the San Francisco 49ers. Even those who don't know the difference between a "Swiftie" and a "Safety" already knew that the 14-time Grammy winner would be there.
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But for this game, she is only one of the many high-profile stars who will steal some screen time from those wearing helmets and pads.
Here are some of the celebrities in attendance at the Super Bowl:
Taylor Swift, Blake Lively and Ice Spice
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Usher
Beyonce
Jay-Z
Paul McCartney
Leonardo DiCaprio
Justin Bieber and Hailey Bieber
Lady Gaga
Elon Musk
Gwen Stefani and Blake Shelton
Lana Del Rey
Shaquille O'Neal
LeBron James
Alicia Keys
Ludacris and Lil Jon
Paul Rudd
Jared Leto
Reba McEntire
Luke Combs
Khloe Kardashian
Jon Hamm
Jason Kelce
Draymond Green
Post Malone
Russell Wilson and Ciara
Lindsey Vonn
Eric Stonestreet
Roger Goodell
Editor's Note (2/12/24, 2:14 p.m. ET) : A tweet previously included in this article misidentified will.i.am during his appearance in the halftime performance. The tweet has been removed.