The private jets have arrived, the luxury suites are full and the celebrities are out for the Super Bowl.
And it's not just that celebrity.
Yes, Taylor Swift is at Allegiant Stadium in Las Vegas for the big game between the Kansas City Chiefs and the San Francisco 49ers. Even those who don't know the difference between a "Swiftie" and a "Safety" already knew that the 14-time Grammy winner would be there.
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But for this game, she is only one of the many high-profile stars who will steal some screen time from those wearing helmets and pads.
Here are some of the celebrities in attendance at the Super Bowl:
Taylor Swift, Blake Lively and Ice Spice
Justin Bieber and Hailey Bieber
Gwen Stefani and Blake Shelton
Lana Del Rey
Ludacris and Lil Jon
Russell Wilson and Ciara
Editor's Note (2/12/24, 2:14 p.m. ET) : A tweet previously included in this article misidentified will.i.am during his appearance in the halftime performance. The tweet has been removed.